Ever used Yelp before making a purchase, deciding where to eat, or looking for something to do on vacation?
Turns out most people do–especially for local businesses:
Nielsen: 4 out of 5 Yelp users visit the site when preparing to spend money at a local business
What does this tell us? If you own a business that relies on people purchasing goods and services, you better tune into Yelp.
(Hint: that’s pretty much everyone)