Photo of The Power of Yelp for Business

Ever used Yelp before making a purchase, deciding where to eat, or looking for something to do on vacation?

Turns out most people do–especially for local businesses:

Nielsen: 4 out of 5 Yelp users visit the site when preparing to spend money at a local business

What does this tell us? If you own a business that relies on people purchasing goods and services, you better tune into Yelp.

(Hint: that’s pretty much everyone)

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