Using social media properly to market yourself or your business will boost your brand and widen your audience. It isn’t an overnight trip to the top and there are no shortcuts. The benefits of actively engaging your audience make it worthwhile to build your social media presence.
What does social media engagement mean?
Social media engagement is an open and active source of communication for customers or users to contact and connect with your brand. It is an active long term relationship between, a business or person, and the users of the social media platform. It requires dedication and constant attention because it is a direct channel to your target audience.
Commitment to social media and engaging users will lead to more interactions and the building of positive relationships with your audience. People are constantly on social media but it is up to you if and how you interact with them.
Why does social media matter?
More and more people turn to social media every day to connect with their favourite brands in various ways. This makes it a crucial line of communication for businesses and cusotmers to interact. It is a great way to expand your audience and customer base and build a trusting relationship with them.
What do you do when you discover a company or person that sells products or offers services you are interested in? Personally, I check out their website and a few social media accounts after I follow or like them. That’s all they had to do to get a fan. Sure I may not buy anything from them but the simple interaction of following or liking their social media account gives them more exposure. Perhaps someone on my friends list would like to buy one of their products and they find the company simply because I interacted with them.
How?
It can be difficult to engage with people on social media because you don’t know when they are there unless they interact with your account. If you owned or worked at a store and a person walked into the store, would you greet them? Of course you would! It is polite and excellent customer service to engage with people the moment they enter your store. The same applies to social media. Sure you can’t see when someone is viewing your page. This makes it crucial to remain active on social media to quickly answer people or update your account’s content to attract new users.
What to Expect.
It takes time. Building your brand’s social media presence is a long term engagement with your audience. You can’t expect to be popular over night or even over a year. But you will gain fans and followers if you actively seek to engage people in response or with interesting content.
