54.05% of Canadians use Social Media (Up over 7% from 6-months ago), chalking up to an average of 5.5 hours per week spent on sites like Facebook, Twitter and Pinterest.

Run an online shop? 1 in 3 of online Canadian consumers rely on Social Media for purchasing decisions.

Canadians Using Social Media

54.05%

Avg. Hours Spent/Week

5.5 Hours

Total Facebook Users

18+ million

Influenced by Social Media to Buy:

1 in 3

Facebook Users by Age

13-17:

8%

18-24:

24%

25-34:

25%

35-44:

17%

45-64:

21%

65+:

5%

Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals, http://www.webfuel.ca/social-media-marketing/, http://www.charityinfo.ca/articles/what-Canadian-donors-really-like-about-social-media

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