54.05% of Canadians use Social Media (Up over 7% from 6-months ago), chalking up to an average of 5.5 hours per week spent on sites like Facebook, Twitter and Pinterest.
Run an online shop? 1 in 3 of online Canadian consumers rely on Social Media for purchasing decisions.
Canadians Using Social Media |
54.05% |
Avg. Hours Spent/Week |
5.5 Hours |
Total Facebook Users |
18+ million |
Influenced by Social Media to Buy: |
1 in 3 |
Facebook Users by Age
13-17: |
8% |
18-24: |
24% |
25-34: |
25% |
35-44: |
17% |
45-64: |
21% |
65+: |
5% |
Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals, http://www.webfuel.ca/social-media-marketing/, http://www.charityinfo.ca/articles/what-Canadian-donors-really-like-about-social-media