Most new businesses seem to be illuded by social networking; from businesses thinking Facebook is useless, to others thinking in-person networking is not for them.

Then there are those that have jumped on social networking in the digital world, only to ditch any in-person networking events altogether.

The fact: Networking – whether it is online through the use of Facebook, or in-person at networking events – is a key survival tool.

Common Misconceptions for In-Person Social Networking:

  1. “I can’t network if I’m not an outgoing person.”
  2. “Person-to-person referral business is old-fashioned.”
  3. “Networking is not a hard science. Its return on investment can’t be measured.”

Read more: Three Big Lies About Networking

Related Article: Five Ways to Take Charge of Your Own Networking

Stay tuned for Part 2