The Origin of Brands

Applying Charles Darwin’s concept of divergence to marketing.

The concepts of branding examined at its core level, and applied against Charles Darwin’s less popular concept of divergence.

Every category in branding diverges (with a few exceptions of course) – creating unseen opportunities for start-ups.

How is this important to your small business in Niagara? Understanding how your consumers think about your brand, and how-to see and understand opportunities could make a brand, like yours, go global.

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