Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention.
Did you know that emails with subject lines with both a persons first and last name have a higher chance of getting read? Or using “thank you” vs “sign up” makes a giant impact on open rates?
Let’s face it, even in the age of Social Media and interactive websites, old school email is still our most powerful client communication tool. However, most email subject lines are not given much thought. Sure we like to add works like “Urgent” or “Sale!” or “Last Chance!”, but what if some of those words are actually deterring people from opening the email? Words that make an email look like metallic cans of virtual ham are simply getting deleted. (Spam anyone?)
Good news is some of the most respected names in the email biz have put together some research to help:
Subject Line Data: Choose Your Words Wisely (MailChimp)
Symbols in Subject Lines (Campaign Monitor)
Are you crafting the best subject lines?