From time to time we have clients come to us confused at the difference between WordPress.com, and the WordPress.org we work with.
Now, we work with WordPress a lot; we build custom WordPress websites all of the time from the .org side, and get them to do some pretty cool things for our clients. So what is difference between the two? Read more
SproutingPhotographer.com is all about photography business education. We have a great team, including writers, editors, programmers, web developers and graphic designers. We’re always pushing the envelope in business education for photographers, and are constantly inventing new tools for implementation. Read more
The Welland Public Library will always have a special place in our hearts as they were vxFusion’s first web project. We are pleased to sponsor our local libraries second annual Art on the Boardwalk fundraiser!
When: Saturday, November 1, 2014 – 7:00pm Where: Welland Public Library, Main Branch Tickets: $30 (At the Library) Visit: www.welland.library.on.ca/programs-events/artevent
Be part of the excitement!
Proceeds go towards enhancing local history technology. Hope to see you there!
There has been a lot of confusion and panic regarding the new “Canada’s Anti-Spam Legislation” (CASL) that came into effect on July 1, 2014. Before you panic, there is a 3-year transition period, but more on that later. Let’s start from the beginning… Read more
It goes without saying that Google is the place to search the net. We all know that placing high in Google search results is becoming increasingly difficult, and yet it is still essential for business.
Good news is that Google actually provides some awesome tools for webmasters, business owners and Search Engine Optimizers (SEOs) for free, just finding out about them, and learning how to use them is not so easy. Read more
Social Media is the Vehicle and Engagement is the Key
Social Media (SM) marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Engagement varies per network, so understanding each network you are using is important. Read more
We know that planning out a web design project and what you want to get out of it can be a daunting task. We have found that going through some of the questions below can streamline and make the process much more enjoyable. Feel free to use them when getting ready to talk to web design companies, or, if you are a web design company, reuse for your own clients! Read more
1. Twitter
A great way to think about social media marketing on Twitter: “If Facebook is a gathering place of everyone you know, Twitter is a gathering place of everyone you should know.” That little blue bird is one of the most underestimated and misunderstood business marketing tools. Whether you are a business-to-consumer or a business-to-business type company, your customers and the key decisions makers are on here. Read more
Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention.
Did you know that emails with subject lines with both a persons first and last name have a higher chance of getting read? Or using “thank you” vs “sign up” makes a giant impact on open rates?
Let’s face it, even in the age of Social Media and interactive websites, old school email is still our most powerful client communication tool. However, most email subject lines are not given much thought. Sure we like to add works like “Urgent” or “Sale!” or “Last Chance!”, but what if some of those words are actually deterring people from opening the email? Words that make an email look like metallic cans of virtual ham are simply getting deleted. (Spam anyone?)
Good news is some of the most respected names in the email biz have put together some research to help:
Subject Line Data: Choose Your Words Wisely (MailChimp)
Symbols in Subject Lines (Campaign Monitor)
Are you crafting the best subject lines?
– Chris
Meet award-winning and renowned photographer Bryan Caporicci: “I believe that photography is about people, relationships and the moments that they share together.”
We have had the honour of working with Bryan before, but this time was different. Bryan approached us to refresh his WordPress website (which we originally built for him) with a fully responsive design.
We took it a few steps further, starting at the drawing board. From the ground up we rethought the navigation, redesigned the home page, and strategized the visitor flow. Working closely with Bryan is always a treat, with his attention to detail and commitment to pushing the industry forward. We are proud to announce the launch of his new fully-mobile optimized, custom WordPress website.